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Overview of fashion in the Italian Democracy

Italy is one of the leading countries in fashion design, aslope France, the United States and the Uk. Style has ever been an important office of the country'southward cultural life and order, and Italians are well known for their attention to dress; la bella figura, or good appearance, retains its traditional importance.

Italian manner became prominent during the 11th to 16th centuries, when artistic development in Italy was at its meridian. Cities such as Rome, Palermo, Venice, Milan, Naples, Florence and Vicenza started to produce luxury goods, hats, cosmetics, jewelry and rich fabrics. From the 17th century to the early 20th, Italian fashion lost its importance and lustre and Europe'southward main trendsetter became French republic, with the great popularity of French fashion; this is due to the luxury dresses which were designed for the courtiers of Louis XIV.^[1] Withal, since the 1951–53 fashion soirées held past Giovanni Battista Giorgini in Florence,^[2] the "Italian school" started to compete with the French haute couture, and labels such as Ferragamo and Gucci began to argue with Chanel and Dior. In 2009, co-ordinate to the Global Language Monitor, Milan, Italian republic's centre of blueprint, was ranked the height fashion uppercase of the globe, and Rome was ranked fourth,^[3] and, although both cities fell in subsequent rankings, in 2011, Florence entered as the 31st world fashion capital. Milan is generally considered to be i of the "large iv" global style capitals, along with New York, Paris, and London; occasionally, the "big five" likewise includes Rome.^[4]

Italian way is linked to the nigh generalized concept of "Made in Italy", a trade brand expressing excellence of inventiveness and craftsmanship. Italian luxury goods are renowned for the quality of the textiles and the elegance and refinement of their construction. Many French, British and American high-top luxury brands (such as Chanel, Dior, Balmain and the primary line of Ralph Lauren) also rely on Italian arts and crafts factories, located in highly specialized areas in the metropolitan area of Naples and in the centre-due north of Italy (Tuscany, Marche, Veneto and Piedmont), to produce parts of their apparel and accessories.

The nonprofit clan that co-ordinates and promotes the development of Italian way is the National Sleeping accommodation of Italian Fashion (Camera Nazionale della Moda Italiana), now led by Carlo Capasa. It was set up in 1958 in Rome and at present is settled in Milan and represents all the highest cultural values of Italian way. This clan has pursued a policy of organisational support aimed at the knowledge, promotion and development of fashion through high-profile events in Italy and abroad. The talent of young, creative fashion is besides promoted in Italy, as in the annual ITS (International Talent Support Awards) young fashion designer competition in Trieste.^[v]

Italian manner houses, designers and luxury brands [edit]

Examples of major Italian fashion houses focused on both menswear and womenswear, only too accessories:^[half-dozen]

• Byblos (designed by Manuel Facchini)
• Bottega Veneta (designed by Daniel Lee)
• Costume National
• Brunello Cucinelli
• Diesel
• Dolce & Gabbana
• Ermanno Scervino
• Etro
• Fay (headed by Arthur Arbesser)
• Fendi (previously directed by Karl Lagerfeld for women'due south clothes and gear up to wear and past Silvia Venturini Fendi for accessories and men'southward lines)
• Fiorucci
• Frankie Morello
• Gattinoni
• Genny (designed by Sara Cavazza Facchini)
• Giorgio Armani
• Gucci (directed by Alessandro Michele)
• Hogan
• Iceberg (directed by James Long)
• Richmond
• Kiton
• La Perla (directed by Julia Haart)
• Loro Piana
• Marni (founded by Consuelo Castiglioni and now directed past Francesco Risso)
• Antonio Marras
• Missoni
• Moncler
• Moschino (directed past Jeremy Scott)
• MSGM (directed by Massimo Giorgetti)
• N°21 (created by Alessandro Dell'Acqua)
• Prada
• Renato Balestra
• Roberto Cavalli
• Salvatore Ferragamo (designed by Paul Andrew for women's shoes and clothes and Guillame Meilland for men's lines)
• Tod'south (designed by Andrea Incontri regarding men's lines)
• Trussardi
• Valentino (directed past Pier Paolo Piccioli)
• Versace (directed by Donatella Versace)

Examples of major mode brands which are specialized mainly at womenswear (and too accessories for women) are Agnona (designed by Simon Holloway), Luisa Beccaria, Laura Biagiotti, Blumarine (created by Anna Molinari), Chiara Boni la petit robe, Capucci (directed by Mario Dice), Alberta Ferretti, Elisabetta Franchi, Giamba (created past designer Giambattista Valli), Krizia (founded by Mariuccia Mandelli and now art directored by Zhu Chongyun), Max Mara (created by Laura Lusuardi), Miu Miu (founded and directed past Miuccia Prada), Philosophy (directed past Lorenzo Serafini), Emilio Pucci, Simonetta Ravizza, Mila Schon and Twin-set Milano whilst the about of import luxury houses which focus only on menswear and accessories for men are Brioni, Canali, Caruso, Corneliani, Lardini, MP Massimo Piombo, Stefano Ricci, Ermenegildo Zegna (directed by Alessandro Sartori) and Pal Zileri (created by Rocco Iannone).

Luxury sportswear and streetwear take become full general manner trends, mixing high and low, formal and agile style in one await and also in this segment Italy, apart from big luxury brands focused on prepare to wear (or couture) developing their own streetstyle lines or items such as Gucci, Fendi, Moschino and Prada or top brands with a strong sporty heritage like Bikkembergs, has got a few high terminate companies focused on this mode similar Marcelo Burlon County of Milan, GCDS, OFF White directed by American Virgil Abloh but based in Milan, Palm Angels, Danilo Paura, Rock island. In sportswear some of the most prominent houses are Diadora, Fila, Kappa and Lotto.

A few Italian designers head some important fashion brands outside Italy. Riccardo Tisci had been working for French luxury house Givenchy for twelve years until 2017 and in 2018 was named new Burberry artistic managing director, Maria Grazia Chiuri after co-heading at Valentino together with Pier Paolo Piccioli now is the starting time female artistic director ever at Dior, French manner brand Rochas is created by Alessandro Dell'Acqua, Marco Colagrossi heads Ungaro after a few years under the directorship of Fausto Puglisi, Nino Cerruti founded his ain Paris-based fashion house, Giambattista Valli's main ready to article of clothing and high fashion lines are prepare in Paris and Stefano Pilati was for almost eight years Saint Laurent's caput designer.

Among the newest labels or younger designers, the nigh prominent are Aquilano.Rimondi (latest Gianfranco Ferré'due south directors), Attico, Au jour le jour, Sara Battaglia, Angelos Bratis, Cristiano Burani, Paula Cademartori, Erika Cavallini, Gabriele Colangelo, Co-Te, Marco De Vincenzo, Dondup, Gilded Goose Deluxe Brand, Stella Jean, Angelo Marani, Rodolfo Paglialunga, Maurizio Pecoraro, Christian Pellizzari, Piccione. Piccione, Andrea Pompilio, Fausto Puglisi, San Andres Milano, Francesco Scognamiglio, Ultrachic, Vivetta and Alberto Zambelli.

Other luxury labels which are mainly focused on the production of leather goods such as accessories, especially shoes (simply non only), are Aquazzura, Baldinini, Ballin, Bontoni, Bruno Bordese, Roberto Botticelli, Rene Caovilla, Casadei, Alberto Guardiani, Gianmarco Lorenzi, Loriblu, Bruno Magli, Vic Matié, Moreschi, Alberto Moretti, Cesare Paciotti, Pollini, Fratelli Rossetti, Gianvito Rossi, Sergio Rossi, Santoni, A. Testoni, Mario Valentino, Giuseppe Zanotti, while fashion brands or labels which produce primarily numberless, totes, suitcases are Bertoni, Borbonese, Braccialini, Coccinelle, Cromia, Fedon, Furla, Gherardini, Mandarina Duck, Piquadro, Serapian, The Bridge, Valextra, Zagliani and Zanellato.

Italy also is domicile to many fashion magazines, such as Vogue Italia, Vanity Off-white, Elle, Glamour, Grazia, Amica, Flair, and Gioia.^[7]

Other Italian accessory and jewelry brands, such equally Luxottica (owner, amongst several luxury eyewear brands, of Ray-Ban and Persol), Marcolin, De Rigo, Safilo, Buccellati, Damiani, Vhernier, Pomellato, Morellato, Officine Panerai and Bvlgari are amid the most important in the globe.

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Mod history [edit]

The Italian Catherine de' Medici, every bit Queen of France. Her fashions were the main trendsetters of courts at the time.

Fashion in Italy started to get the about fashionable in Europe since the 11th century, and powerful cities of the time, such as Venice, Milan, Florence, Naples, Vicenza and Rome began to produce robes, jewelry, textiles, shoes, fabrics, ornaments and elaborate dresses.^[8] Italian fashion reached its peak during the Renaissance. Equally Italy is widely recognized equally the cradle and birthplace of the Renaissance,^{[9] [10]} art, music, education, finance and philosophy flourished, and along with it, Italian fashion designs became very popular (particularly those worn by the Medicis in Florence.^[11] The fashions of Queen Catherine de' Medici of French republic were considered among the most fashionable in Europe.

Afterward a decline in the 17th to mid-20th century, Italian republic returned to being a leading nation in fashion, and Florence was Italian republic's fashion capital in the 50s and 60s from the very beginning loftier style parade at the Sala Bianca of the Pitti Palace^{[12] [13]} in 1952 with names such as Emilio Schuberth, Emilio Pucci, Vincenzo Ferdinandi, Roberto Capucci, Sorelle Fontana, Simonetta, Germana Marucelli, Eleanora Garnett, Mila Schön, Fausto Sarli, whilst Milan led the way in the 70s and 80s, with then-new labels, such equally Armani, Enrico Coveri, Dolce & Gabbana, Gianfranco Ferré, Romeo Gigli, Krizia, Missoni, Moschino, Luciano Soprani, Trussardi and Versace and opening upwards and setting upwards their first boutiques and emporia. Until the 1970s, Italian fashion was mainly designed for the rich and famous, more or less like the French "Haute Couture". Nevertheless, in the 1970s and 80s, Italian way started to concentrate on ready-to-wear clothes, such every bit coats, jackets, trousers, shirts, jeans, jumpers and miniskirts. Milan became more affordable and stylish for shoppers, and Florence was deposed of its position as the Italian fashion capital and replaced past Rome, which grew in importance equally loftier way pole in the country thanks to the creations of Valentino, Fendi, Roberto Capucci, Renato Balestra and Gattinoni.

Today, Milan and Rome are Italy's way capitals, and are major international centres for fashion pattern, competing with other cities such equally Tokyo, Los Angeles, London, Paris and New York.^[iii] Likewise, other cities such every bit Venice, Florence, Naples, Vicenza, Bologna, Genoa and Turin are important centres. The country's main shopping districts are the Via Montenapoleone style commune and the Galleria Vittorio Emanuele (Milan), Via dei Condotti (Rome), and Via de' Tornabuoni (Florence).

Cities [edit]

Italian way is dominated by Milan, Rome, and to a lesser extent, Florence, with the former two existence included in the height 30 fashion capitals of the world.^[14] Nonetheless, there are numerous other cities which play an important function in Italian fashion.

Milan [edit]

Elegant luxury shops, during the Christmas period, forth Via Pietro Verri nearby Via Montenapoleone

In 2014, Milan was regarded as the world way capital (based upon frequency of mention in global media outlets), even surpassing New York, Paris, Rome and London. In 2011, Milan was ranked #4, behind London, New York, and Paris.^[15] Many of the major Italian way brands, such every bit Valentino, Versace, Prada, Armani, Dolce & Gabbana, Marni, Iceberg, Missoni, Trussardi, Moschino, Dirk Bikkembergs, Etro, and Zegna are currently headquartered in the city. International mode labels also operate shops in Milan, including an Abercrombie & Fitch flagship shop which has become a primary consumer attraction.^{[ citation needed ]} Milan as well hosts a fashion week twice a year, simply like other international centres such equally Paris, London and New York. Milan's main upscale fashion commune is the "quadrilatero della moda" (literally, "fashion quadrilateral"), where the metropolis'due south most prestigious shopping streets (Via Montenapoleone, Via della Spiga, Via Sant'Andrea, Via Manzoni and Corso Venezia) are held. The Galleria Vittorio Emanuele Ii, the Piazza del Duomo, Via Dante and Corso Buenos Aires are other of import shopping streets and squares.

Florence [edit]

Luxury boutiques along Florence's prestigious Via de' Tornabuoni.

Florence is regarded past some as the birthplace and primeval centre of the modern (mail service World War Two) mode industry in Italy. The Florentine "soirées" of the early on 1950s organized by Giovanni Battista Giorgini were events where several now-famous Italian designers participated in group shows and outset garnered international attention.^[16] Florence has served as the home of the Italian fashion company Salvatore Ferragamo since 1928. Gianfranco Lotti, Gucci, Roberto Cavalli, Ermanno Scervino, Stefano Ricci, Patrizia Pepe, Enrico Coveri and Emilio Pucci were too founded and most of them are still headquartered in Florence. Other major players in the fashion industry such as Prada and Chanel accept large offices and stores in Florence or its outskirts. Florence's master upscale shopping street is Via de' Tornabuoni, where major luxury fashion houses and jewelry labels, such every bit Armani and Bulgari, have their elegant boutiques. Via del Parione and Via Roma are other streets that are also well known for their high-terminate way stores.^[17]

Rome [edit]

Rome is widely recognized as a earth style capital. Although non as important as Milan, Rome is the globe'due south quaternary most important centre for fashion in the world, according to the 2009 Global Linguistic communication Monitor after Milan, New York and Paris, and beating London.^[18] Major Italian luxury fashion houses and jewelry chains, such every bit Valentino, Bulgari, Fendi, Laura Biagiotti, Gattinoni and Brioni, just to name a few, are headquartered or were founded in the city. Also, other major labels, such as Chanel, Prada, Dolce & Gabbana, Armani and Versace have luxury boutiques in Rome, primarily forth its prestigious and upscale Via dei Condotti. The Rome Fashion Calendar week is an important global showcase.

Other cities [edit]

Although Milan, Rome and Florence are usually regarded as the leading cities in Italian fashion, other cities, such as Venice, Vicenza, Turin, Naples and Bologna, are also important centres for Italian clothing design and industry. Venice, for instance, is the domicile of Italian style house Roberta di Camerino, which was founded in 1945. The brand is famous for its handbags, and is almost notably associated with the creation of the it bag, a form of handbag which is recognisable due to its status symbol.^[19] Brands such as Max Mara and United Colors of Benetton, despite being major Italian brands, are not headquartered in Milan, Rome or Florence, nevertheless, the former has its headquarters in Reggio Emilia,^[twenty] and the latter in Ponzano Veneto. Italian holding OTB held past Renzo Rosso, owner of different ready-to-wear brands such equally Diesel and also fashion houses like Marni, Dutch label Viktor & Rolf and Belgian Maison Margiela, is headquartered in the countryside nigh Vicenza in the region of Veneto. Italian companies Cesare Paciotti and too Tod's, owned by businessman Diego Della Valle (which produces luxury shoes, other leather goods and also clothes under the labels of Tod'southward itself, Roger Vivier, Hogan, Fay and haute couture make Schiaparelli), Santoni, Bontoni are headquartered in the region of Marche, a very important manufacturing district for shoes and leather components in the Adriatic coast. Style houses Fabiana Filippi and Brunello Cucinelli's home is the region of Umbria and luxury brands Kiton and Harmont & Blaine were founded in Naples^{[21] [22] [23]} which is also some other prominent expanse of the state for the manufacturing of apparel and accessories (especially shoes and leather goods in full general around the district of Solofra).

Fashion shows and fairs [edit]

The Milan Fashion Week takes place twice a yr afterwards the London Fashion Calendar week and before the Paris Mode Week. Information technology is scheduled as the third of the 4 most important and global international gear up-to-wear style weeks of the calendar during the and then-called manner month. Dates are adamant past the Camera Nazionale della Moda Italiana. Some of the locations where fashion shows are held are Milan's Palazzo Reale, Palazzo Serbelloni, Padiglione Visconti, Spazio delle Cavallerizze at Leonardo Da Vinci museum and many others.^{[ citation needed ]} Another prominent platform for men'due south collections and new projects in way industry is Pitti Immagine in Florence at the Fortezza da Basso, held twice a year a few days before the Milanese homo's manner week.^{[ commendation needed ]}

References [edit]

1. ^ "Archived re-create". Archived from the original on 2009-12-01. Retrieved 2010-01-06 . {{cite web}}: CS1 maint: archived copy equally title (link)
2. ^ "Archived copy". Archived from the original on 2011-ten-sixteen. Retrieved 2011-10-21 . {{cite web}}: CS1 maint: archived re-create as title (link)
3. ^ ^{a b} "Archived copy". Archived from the original on 2009-eleven-01. Retrieved 2011-10-21 . {{cite web}}: CS1 maint: archived copy every bit title (link)
4. ^ You searched for manner uppercase - The Global Language Monitor
5. ^ Become to Know the Immature Winners of the 2020 International Talent Support Awards - Vogue 28.10.2020.
6. ^ "Italian Fashion: Designers and Brands - Made-In-Italy.com". www.fabricated-in-italy.com. 5 January 2011. Archived from the original on xiv July 2012. Retrieved xv Oct 2009.
7. ^ "Italian Fashion, Beauty and Style Magazines". Made-In-Italy.com. 7 January 2011.
8. ^ "Archived copy". Archived from the original on 2011-08-sixteen. Retrieved 2011-x-21 . {{cite web}}: CS1 maint: archived copy as title (link)
9. ^ "WebMuseum: The Italian Renaissance (1420-1600)". www.ibiblio.org.
10. ^ "HISTORY OF THE RENAISSANCE". www.historyworld.net.
11. ^ "Italian Renaissance Manner". www.renaissance-spell.com.
12. ^ "Epoca n.95/1952" (PDF).
13. ^ Fallaci - Mame Fashion Lexicon
14. ^ "Archived re-create". Archived from the original on 2012-05-14. Retrieved 2014-09-26 . {{cite web}}: CS1 maint: archived copy as championship (link)
15. ^ "The Global Language Monitor » Fashion". Languagemonitor.com. 2011-08-20. Retrieved 2011-xi-20 .
16. ^ "the nascency of italian mode". Gbgiorgini.it. Archived from the original on xvi October 2011. Retrieved v May 2009.
17. ^ "Travel Guide to Florence". 11 November 2009.
18. ^ "The Global Linguistic communication Monitor » Fashion". Languagemonitor.com. 2009-07-twenty. Archived from the original on 2009-11-01. Retrieved 2009-10-17 .
19. ^ Patner, Josh (2006-02-26). "From Numberless to Riches". The New York Times.
20. ^ http://www.hoovers.com/company/Max_Mara_Fashion_Group_Srl/hksyhi-one.html^{[ bare URL ]}
21. ^ "Benetton Group - Corporate Website". www.benettongroup.com.
22. ^ Limited, Mario Corporation. "Italian Fashion Wholesale clothing - apparel supplier in Italian republic". www.mariocorp.com.
23. ^ "Italian brands distribution supply wholesale designer fashion luxury clothes - Italian Fashion buying business firm". www.italianbrandsdistribution.com.

Further reading [edit]

• Martin, R. (1997). Gianni Versace . New York: The Metropolitan Museum of Art. ISBN9780870998423.
• Dagmar Reichardt, Moda Made in Italia. Il linguaggio della moda e del costume italiano, edited and with a preface by Dagmar Reichardt and Carmela D'Angelo (Ed.), presenting an interview with Dacia Maraini, Firenze, Franco Cesati Editore, (Civiltà italiana. Terza serie, no. ten), 2016, (ISBN 978-8876675768), 230 pp.

External links [edit]

• Made-In-Italian republic.com Official Website
• 25 Best Italian Fashion Brands - Italy Best Official Website

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